For businesses
Let sellers bring the buyers.
XELA gives your offer a commission-protected sales layer. Sellers can promote, buyers pay through checkout, and the payout split is recorded automatically.
What businesses add
A business adds an offer that is already real. That could be a course, coaching program, service, community, live program, template, event, consulting package, or any other offer that can be sold through checkout.
XELA does not replace the product. The business still owns what is being sold. XELA adds the tracked sales layer around it: seller access, checkout links, order records, commission rules, and payout tracking.
- You provide the offer name, price, description, and fulfillment details.
- You set or approve the seller commission for that offer.
- You decide whether sellers can apply or must be manually added.
- You keep control of the product, customer delivery, and support.
- The offer becomes sellable through tracked links instead of informal referrals.
How sellers are approved
A seller should not automatically get access to every business. Businesses need control over who represents the offer, especially when the offer is high ticket, has a specific audience, or requires careful positioning.
XELA lets the business approve sellers before links go live. During beta, some sellers may be assigned directly to a business through their beta code, while others may need to request access.
- A business can review seller applications.
- Approved sellers can create tracked links for the offer.
- Unapproved sellers cannot generate live checkout links.
- Seller access can be limited to specific offers.
- Beta access can be preconfigured before the business signs in.
How checkout protects the split
The buyer pays through XELA checkout. That is what makes the commission real. Instead of a buyer paying the business directly and everyone hoping the seller gets credited, checkout records the split at the moment of payment.
Each order stores the offer, buyer, business, seller, gross sale, seller commission, business share, payment state, refund state, and payout state. That gives both sides a shared record of what happened.
- The buyer payment creates an order record.
- The order is attached to the seller link that drove the buyer.
- The split is calculated from the offer rules.
- Refunds can be handled before payouts are released.
- Both sides can see the status instead of relying on manual reports.
What the business keeps
The business keeps its agreed share of each settled sale. In the current beta model, the simple version is that businesses keep 70% and the seller side receives the commission assigned to that offer.
The exact economics can be adjusted by offer as the platform grows, but the important thing is that the numbers are visible before sellers promote. Sellers know what they earn. Businesses know what they keep. Checkout records the split.
- The business share is calculated from settled buyer payments.
- Seller commission is not paid on refunded or unresolved orders.
- Gross sales, seller commission, and business revenue are tracked together.
- The business does not need to manually calculate every seller payout.
- Payout timing can be handled after refund and settlement windows clear.
What businesses control
The business controls the offer itself. That means pricing, positioning, approval rules, fulfillment, support, and whether a seller should be allowed to promote. XELA is the infrastructure for commission-protected distribution, not a replacement for the business.
This matters because not every seller is right for every offer. A business may want experienced closers, niche creators, existing customers, operators in a specific market, or only people they already trust.
- Approve or reject sellers before links go live.
- Choose which offers are available to which sellers.
- Edit offer information when the product changes.
- Track buyer volume and seller performance by offer.
- Keep seller access narrow during beta if quality matters more than reach.
What sellers handle
Sellers handle distribution. They bring buyers through their own audience, network, outreach, communities, content, conversations, or sales process. They do not need to own the product or hold the customer payment.
The business should still expect sellers to understand the offer and represent it properly. XELA gives the tracking and payment infrastructure, but the quality of the seller still matters.
- Sellers send buyers to tracked checkout links.
- Sellers can use their own channels to promote the offer.
- Sellers are credited when buyers pay through their link.
- Sellers can track pending and paid commissions.
- Sellers do not take over fulfillment or buyer support.
Private beta setup
For beta businesses, the account can be prepared before you arrive. That means the basic business profile, offer details, commission rules, and seller assignments can already exist by the time you enter your code.
You still need to finish the parts only you can provide: account access, final business details, payout setup, and any last offer checks before going live. The point is to reduce setup friction, not hide what is happening.
- A beta code can connect you to a preloaded business account.
- Offer details can be prepared before signup.
- Assigned sellers can be attached to your business during beta.
- You still complete login, profile, and payout requirements.
- The beta stays small so we can watch conversion, support, refunds, and payouts closely.
What happens after joining
After joining, the business reviews the preloaded information, completes any missing setup, and confirms the offer is ready to sell. Once sellers are approved or assigned, they can create links and start sending buyers through checkout.
From there, the business watches orders, seller performance, refunds, and payout status. The business gets distribution without needing to run a messy referral spreadsheet or manually chase every seller relationship.
- Claim or create the business account.
- Confirm business, offer, and payout details.
- Approve sellers or use beta-assigned sellers.
- Let sellers create tracked links for approved offers.
- Review sales, refunds, seller performance, and payout status over time.