Let creators bring the buyers.

You list an offer that is already real: a course, coaching program, membership, community, software product, consulting package, or any other online service that can be sold through checkout. You list it once, and a network of affiliates can promote it to their own audiences.

Xela Affiliates does not replace your product. You still own what is being sold. It adds the distribution layer around it: affiliate links, sale attribution, commission rules, and payout tracking — so promotion happens without you managing each relationship by hand.

You decide the commission percentage for each offer. Because it is set per offer, you can pay more on a product where you want aggressive promotion and less where the margins are tighter. Whatever the affiliate earns, you keep the remainder of every sale.

The rate is visible to affiliates before they promote, which means the people who pick up your offer already know the economics. There is no negotiation after the fact and no ambiguity about who earns what.

Every affiliate promoting your offer has their own permanent link. When a buyer purchases through one of those links, the sale is automatically attributed to that affiliate at the moment of payment — no promo codes to reconcile and no manual crediting.

Each order records the offer, buyer, business, affiliate, gross sale, commission, and payout state. That gives you and the affiliate a shared, accurate record instead of a spreadsheet someone updates later.

You decide which offers are open to affiliates. An offer can be promotable or kept closed, and you can open or narrow that access as you learn what works. Not every product needs a network behind it, and you stay in charge of which ones do.

Before an offer can go live, it goes through ownership verification. That protects the catalog: affiliates promote offers that belong to the business listing them, and buyers reach legitimate products.

Affiliates handle reach. They bring buyers through their own audiences, content, communities, and channels. They do not own your product, hold the payment, or take over fulfillment — they put your offer in front of people who trust them.

You should still expect affiliates to understand the offer and represent it well. Xela Affiliates provides the tracking and payment infrastructure, but the quality of the promotion still matters to your brand.

You should not have to calculate commissions by hand, chase who sold what, or run a payout spreadsheet. Sales are tracked at checkout, and the platform handles the math and the transfers on a monthly rhythm.

Payouts are released after orders settle and refund windows clear. That means you only pay on real sales, affiliates get paid reliably, and buyers still have a normal checkout experience.

After joining, you set up your business account, list an offer, and set its commission. Once the offer clears ownership verification and you open it to affiliates, they can grab their links and start promoting.

From there you watch orders, affiliate performance, refunds, and payout status. You get distribution across many audiences without running a referral program yourself.