Julian Petroulas

Australian fitness creator and coach. Hybrid training, nutrition, and creator-business breakdowns.

Articles tracked

Stefi Cohen launches new coaching platform — 30% revenue split on a new affiliate tier

Hybrid Performance is rebranding and opening an affiliate tier. Public revenue split is 30% — clean number, well above industry norm.

Hybrid PerformanceSingle source

Fitness·May 3

Fitness creator ad rates rebound 38% after a year of compression — the cycle has turned

Brand-deal rates for mid-size fitness creators (100k-1M followers) are up 38% year-over-year. Buyer mix shifted from supplements (down) to coaching platforms (up).

Creator Economy ReportSingle source

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