HTX Unveils Upgraded Brand Digital Avatar “Huobao” and Outlines Strategic Focus on Earn Products

Huobi blogMay 194 min readSingle source

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Panama City, May 19, 2026 — On May 18, the newly upgraded Huobao, HTX’s brand IP, made its first official, in-person appearance to users.
HTX hosted the “Huobao Birthday Fantasy Carnival,” transforming the venue into a series of game booths.
His slogan is: “No matter how turbulent the market gets, yields from HTX Earn remain steady.” A Strategic Pivot: Earn Becomes a Core Focus The positioning of Earn Bao highlights HTX’s core business focus this year.
Launched at the end of March, this product is specifically designed for high-net-worth users.
The post HTX Unveils Upgraded Brand Digital Avatar “Huobao” and Outlines Strategic Focus on Earn Products first appeared on HTX Square .

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Panama City, May 19, 2026 — On May 18, the newly upgraded Huobao, HTX’s brand IP, made its first official, in-person appearance to users. HTX hosted the “Huobao Birthday Fantasy Carnival,” transforming the venue into a series of game booths. The “Miss HTX” team took on the roles of booth owners and engaged directly with users and KOLs. Not long ago, Huobao underwent a major strategic upgrade, officially becoming HTX’s “user emotional totem” and brand digital avatar. Building on this, HTX launched the “Huobao Squad,” consisting of five distinct personas representing typical scenarios in the crypto space, while simultaneously releasing a Huobao-themed T-shirt blind box. During the event, HTX Spokesperson Molly explained that the term “mascot” was becoming too limiting for Huobao. Veteran users frequently use Huobao emojis in community chats, create memes, and even change their wallet nicknames to variations of “XX Bao.” Huobao has become more than just an image; it represents a shared understanding between users and HTX. Huobao is now officially HTX’s brand digital avatar and the users’ emotional totem. “The crypto industry itself can be quite cold and rational,” Molly noted. “What we want to do is provide a little more warmth for users outside of those numbers, and Huobao is the vehicle that carries that warmth.” The carnival represents a comprehensive upgrade in user experience and engagement. The “Huobao Squad”: Representing the Crypto Community The event also marked the debut of the “Huobao Squad,” featuring five distinct personas directly inspired by HTX’s users: Ironhead Bao (Diamond Bao): Representing the steadiest group of users in the crypto space—the ones who hold through bull markets, bear markets, and extreme volatility. His slogan is: “Never check the balance, always tear up with joy, forever a believer in HOLD.” Futures Bao: Resilient and independent, his slogan is: “Between going short and going long, I choose to let go.” Charge Bao (Captain P): Embodying the daring spirit of the market, his slogan is: “Roger that, charge! Win and it’s a villa by the sea; lose and it’s back to hard labor.” New Coin Bao: The curious early adopter, whose main theme is “luck is also a form of strength.” Earn Bao: Positioned as “HTX’s Biggest Winner of 2025–2026,” he enjoys peaceful, quiet moments looking at his yield list, while others chase highs and cut losses. His slogan is: “No matter how turbulent the market gets, yields from HTX Earn remain steady.” A Strategic Pivot: Earn Becomes a Core Focus The positioning of Earn Bao highlights HTX’s core business focus this year. Recent research on user benefits and interviews with top-tier clients revealed the benefit with the highest demand was APY Booster Coupons—not futures trading fee discounts or airdrops. As users increasingly prioritize “stable yields,” HTX’s Earn business has seen positive user growth for five consecutive quarters, and the scale of core stablecoins has maintained double-digit growth for four consecutive quarters. A prime example of this strategic pivot is VIP Flexible. Launched at the end of March, this product is specifically designed for high-net-worth users. It currently supports primarily USDT, offering a maximum APY of up to 9%—several times higher than standard flexible options, with no lock-up period. Deeply integrated with HTX’s Prime membership system, VIP Flexible is available to users at Prime 5 and above. Walking on Two Legs: Expanding the Futures Ecosystem The futures business remains a priority, and HTX will continue to focus on it. A crucial development this year is the deepening of HTX’s TradFi layout. Currently, HTX’s TradFi zone for futures now supports over 50 assets, allowing users to go beyond crypto-native options and explore a wider range of traditional financial products in their portfolio allocation. By walking on two legs—Earn and Futures—HTX meets the demand for both stability and active trading. Miss HTX: Humanizing the Crypto Experience The Miss HTX team is a very special group. Selected through the “Miss HTX” competition, they are not just HTX’s ultimate customer service team, but also dedicated industry builders. Each of them is responsible for a primary business segment, allowing them to directly solve problems for users across different scenarios. The team includes key account managers, livestream leads, merch leads, and ecosystem ambassadors. Bringing these team members out from behind the screens demonstrates that HTX is powered by a team of real people, ensuring customer service is personal and warm. The upgrade of Huobao is a starting point, not the finish line. Moving forward, HTX will advance on two fronts simultaneously. On the business side, the platform will strengthen Earn and Futures, providing users with a secure, productive, and reliable place for their assets. On the brand and service side, HTX will deepen warm connections through Huobao, Miss HTX, and offline events, ensuring the relationship between users and HTX extends beyond a platform or account, becoming personal and meaningful. The post HTX Unveils Upgraded Brand Digital Avatar “Huobao” and Outlines Strategic Focus on Earn Products first appeared on HTX Square.

Integrity note · Xela does not rewrite or paraphrase article content. The excerpt above is the source publication's own words, sanitized for display. For the full piece — including any quotes, charts, or images — read it at Huobi blog. Xela's rewritten version is off for this story, so there's no editorial angle attached — you're getting the source's reporting unfiltered. When the rewrite is on, we add a What this means block underneath with the operator/trader takeaway.

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Bitcoin stabilizes near $63,000, but reclaiming $64,000 is the real test Bitcoin is stabilizing near $63,100 after buyers defended the lower part of its recent range. That is constructive, but it is not yet a confirmed recovery. BTC must first overcome resistance near $63,175-$63,270, while reclaiming and holding $64,000-$64,095 remains the more important test. Key takeaways for Bitcoin traders and investors Current position: BTC is holding above the previous month’s lower value boundary near $62,380. Immediate resistance: Buyers need to clear $63,130-$63,175, followed by $63,247-$63,270. Main recovery test: A sustained reclaim of $64,000-$64,095 would carry much more weight than a temporary bounce near $63,000. Major support: The broader $62,380-$62,535 region remains the most important defended zone. Bullish confirmation: Repeated closes, consolidation or a successful retest above $64,095 would show that Bitcoin is beginning to establish higher accepted value. Data note: The latest daily, four-hour and one-hour candles were incomplete when this analysis was prepared. Exchange-specific Bitcoin prices may also differ slightly. I'm also closely monitoring the digital asset space after , putting immediate pressure on lower order-flow shelves as bulls fight to defend structural trendlines. Regulatory headwinds also resurfaced as the , injecting fresh institutional hesitation into active trading books. Meanwhile, broader risk sentiment showed divergence across asset classes as , underscoring rotational breadth away from mega-cap tech into small-cap momentum. Macro headwinds and geopolitical posturing remain front and center following headline chatter that , all while monetary policy uncertainty lingers after amidst baseline model variances. Why Bitcoin’s stabilization is constructive but incomplete Bitcoin recently fell to approximately $62,535, where the decline attracted meaningful buying. Price subsequently recovered toward $63,100, strengthening the case that buyers are willing to defend the lower part of the previous month’s trading range. What stands out to me, however, is how little upward progress followed that buying. Several periods showed positive buying pressure, but BTC remained concentrated around $63,050 and repeatedly struggled to extend beyond $63,150-$63,175. In simple terms, buyers have shown that they can slow the decline, but they have not yet shown that they can move Bitcoin into a clearly higher trading range. This is the difference between stabilization and recovery: Stabilization means sellers are no longer pushing price lower with the same ease. Recovery means buyers are lifting price, holding above resistance and shifting the market’s most active trading area higher. Bitcoin has shown the first condition. The second still needs confirmation. Why $62,380 and $64,095 matter The previous month’s value area provides a useful map of where most Bitcoin trading took place: Value Area Low near $62,380: The lower boundary of the previous month’s heavily traded range. Point of Control near $64,095: The price that attracted the most trading activity during the month. Value Area High near $65,050: The upper boundary of the previous month’s accepted range. BTC is currently about $720 above the monthly Value Area Low, but almost $1,000 below the monthly Point of Control. Holding above $62,380 tells us that demand inside the previous month’s range has not completely failed. Remaining below $64,095 tells us that buyers have not regained control of the broader value structure. This is also why $64,095 may be more important than $64,000 itself. The round number attracts attention, but $64,095 represents the previous month’s busiest price area. A brief move above $64,000 could still become another failed breakout. 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Buyers would then need to clear and hold above $63,247-$63,270. That would improve the probability of a move toward $63,350 and, eventually, the much larger $64,000-$64,095 test. A more convincing recovery would include: Bitcoin reclaiming $64,000. Price moving above the monthly point of control near $64,095. A pullback successfully defending the reclaimed area. Trading activity beginning to concentrate above $64,095 rather than immediately slipping back below it. If that sequence develops, approximately $65,050 becomes the next major value-area objective. What this means: Acceptance is more than touching a level. It means price spends time above it, survives pullbacks and begins treating the higher area as support. What would weaken the stabilization attempt? Failure to hold $62,920-$62,800 would weaken the current short-term base and increase the probability of another test of $62,535. The more serious bearish development would be sustained trade below $62,380. That would place BTC outside the previous month’s accepted value area and suggest that the market may need to search for demand at lower prices. Traders should still distinguish between a brief move below $62,380 and genuine acceptance beneath it. Crypto markets can produce fast stop-runs through visible support before reversing. Repeated closes or continued trading below the level would carry more bearish significance than a momentary sweep. What Bitcoin traders may consider watching Different traders may use these levels in different ways, at their own discretion: Short-term breakout confirmation: Watch whether BTC can break above $63,175 and successfully retest it, with $63,247-$63,270 providing the next validation area. Support-zone reaction: If BTC returns to $62,380-$62,535, watch whether buyers defend it again or whether selling begins to hold below the zone. Broader recovery confirmation: Treat $64,000-$64,095 as the decisive recovery test instead of assuming that every bounce from $63,000 marks a durable bottom. Because Bitcoin trades continuously, weekend conditions can sometimes involve thinner liquidity and less reliable breakouts. Confirmation through time, repeated closes or a successful retest may therefore be more useful than reacting to the first price spike. What should Bitcoin traders watch next? Bitcoin has defended the lower part of the previous month’s value area, but the rebound still needs to prove itself. The immediate challenge is to move beyond $63,175 and $63,270. The much larger test remains $64,000-$64,095. A successful reclaim would indicate that Bitcoin is returning toward the center of the previous month’s accepted value rather than merely bouncing from support. Until that happens, Bitcoin may be stabilizing, but it is not yet showing a fully confirmed bullish recovery. This analysis presents conditional market scenarios and opinions (not promises) at investingLive.com, not a guarantee of future performance. Traders should consider volatility, position size and their own risk limits before acting. This article was written by Itai Levitan at investinglive.com.

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