Paul McGowan makes stereos. To paraphrase his insight: The musicality isn’t a feature you add to an amplifier. It’s what’s left when you stop ruining it. To expand: Customer delight isn’t something we add to our projects. It’s what’s left if we don’t ruin it. Curiosity isn’t simply what’s left after a complete education. It’s still there if the system doesn’t ruin it. Or perhaps: Satisfaction in our work isn’t created by the boss. It’s what’s left if they don’t ruin it. And one last one: Trust isn’t something a brand builds with an ad campaign. It’s what’s left if the marketers don’t ruin it.
Marketing & Sales·Jun 2, 2026
Stop Ruining It
Article URL: Comments URL: Points: 17 # Comments: 0
Hacker News1 min readSingle source
The gist
5-point summary · 1 minArticle URL: Comments URL: Points: 17 # Comments: 0
- To paraphrase his insight: The musicality isn’t a feature you add to an amplifier.
- To expand: Customer delight isn’t something we add to our projects.
- Curiosity isn’t simply what’s left after a complete education.
- Or perhaps: Satisfaction in our work isn’t created by the boss.
- And one last one: Trust isn’t something a brand builds with an ad campaign.
Integrity note · The source publication didn't make the full article available — Xela wrote this version from what could be gathered (headline, public summary, and signals). Facts and attributions are preserved; for the original piece in the publisher's own words, read it at Hacker News.
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