While plenty of Americans are emphatically unready to give up caffeine, many are experimenting with a new range of options beyond the traditional cup of hot java, paying heed to caffeine’s impact on their sleep, mood and energy level. Consumers are becoming more cognizant of “energy management” in their beverage choices, says Daniel Jhung, president of the coffee and beverage division of Nestlé USA. For many, this might mean drinking coffee in the morning, but going easy on caffeine in the afternoon. Bloomberg reporter Kristina Peterson joined David Gura and Christina Ruffini on Bloomberg This Weekend to discuss. (Source: Bloomberg)
Stocks & Investing·Jun 13, 2026
Caffeine Minimalists Rewrite Routines to Battle Coffee Jitters
While plenty of Americans are emphatically unready to give up caffeine, many are experimenting with a new range of options beyond the traditional cup of hot java, paying heed to caffeine’s impact on their sleep, mood and energy level. Consumers are becoming more cognizant of “energy management” in their beverage choices, says Daniel Jhung, president of the coffee and beverage division of Nestlé USA. For many, this might mean drinking coffee in the morning, but going easy on caffeine in the afternoon. Bloomberg reporter Kristina Peterson joined David Gura and Christina Ruffini on Bloomberg This Weekend to discuss. (Source: Bloomberg)
Bloomberg Markets1 min readPrimary source
The gist
4-point summary · 1 minWhile plenty of Americans are emphatically unready to give up caffeine, many are experimenting with a new range of options beyond the traditional cup of hot java, paying heed to caffeine’s impact on their sleep, mood and energy level. Consumers are becoming more cognizant of “energy management” in their beverage choices, says Daniel Jhung, president of the coffee and beverage division of Nestlé USA. For many, this might mean drinking coffee in the morning, but going easy on caffeine in the afternoon. Bloomberg reporter Kristina Peterson joined David Gura and Christina Ruffini on Bloomberg This Weekend to discuss. (Source: Bloomberg)
- While plenty of Americans are emphatically unready to give up caffeine, many are experimenting with a new range of options beyond the traditional cup of hot java, paying heed to caffeine’s impact on their sleep, mood and energy level.
- Consumers are becoming more cognizant of “energy management” in their beverage choices, says Daniel Jhung, president of the coffee and beverage division of Nestlé USA.
- For many, this might mean drinking coffee in the morning, but going easy on caffeine in the afternoon.
- Bloomberg reporter Kristina Peterson joined David Gura and Christina Ruffini on Bloomberg This Weekend to discuss. (Source: Bloomberg)
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