Global spending on the World Cup could top $80 billion. But even though it starts in a few weeks, many hotels in US host cities still have rooms available and games are not sold out because ticket prices are so high. But brands such as Adidas and Nike are still spending millions on partnerships. Bloomberg Intelligence Senior Retail Staples Analyst Jennifer Bartashus talks about it all on Bloomberg Radio. (Source: Bloomberg)
Marketing & Sales·May 26, 2026
Brands Hope for Big Payoff From World Cup Spending
Global spending on the World Cup could top $80 billion. But even though it starts in a few weeks, many hotels in US host cities still have rooms available and games are not sold out because ticket prices are so high. But brands such as Adidas and Nike are still spending millions on partnerships. Bloomberg Intelligence Senior Retail Staples Analyst Jennifer Bartashus talks about it all on Bloomberg Radio. (Source: Bloomberg)
Bloomberg Markets1 min readPrimary source
The gist
3-point summary · 1 minGlobal spending on the World Cup could top $80 billion. But even though it starts in a few weeks, many hotels in US host cities still have rooms available and games are not sold out because ticket prices are so high. But brands such as Adidas and Nike are still spending millions on partnerships. Bloomberg Intelligence Senior Retail Staples Analyst Jennifer Bartashus talks about it all on Bloomberg Radio. (Source: Bloomberg)
- But even though it starts in a few weeks, many hotels in US host cities still have rooms available and games are not sold out because ticket prices are so high.
- But brands such as Adidas and Nike are still spending millions on partnerships.
- Bloomberg Intelligence Senior Retail Staples Analyst Jennifer Bartashus talks about it all on Bloomberg Radio. (Source: Bloomberg)
$80 billion
Integrity note · The source publication didn't make the full article available — Xela wrote this version from what could be gathered (headline, public summary, and signals). Facts and attributions are preserved; for the original piece in the publisher's own words, read it at Bloomberg Markets.
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