Marketing & Sales·May 31, 2026

Gen Z Swaps Bars for Barbells

As young people increasingly turn away from drinking alcohol, they’re spending more on gym memberships and classes: 30% more than just a year ago, according to market intelligence firm Mintel. These sweaty spaces are beginning to replace bars as places to meet friends and grow relationships. Bloomberg Pursuits Journalist Sarah Rappaport joined Lisa Mateo on Bloomberg This Weekend to discuss. (Source: Bloomberg)

Bloomberg Markets1 min readPrimary source
Gen Z Swaps Bars for Barbells
Image · Bloomberg Markets
The gist
3-point summary · 1 min

As young people increasingly turn away from drinking alcohol, they’re spending more on gym memberships and classes: 30% more than just a year ago, according to market intelligence firm Mintel. These sweaty spaces are beginning to replace bars as places to meet friends and grow relationships. Bloomberg Pursuits Journalist Sarah Rappaport joined Lisa Mateo on Bloomberg This Weekend to discuss. (Source: Bloomberg)

  • As young people increasingly turn away from drinking alcohol, they’re spending more on gym memberships and classes: 30% more than just a year ago, according to market intelligence firm Mintel.
  • These sweaty spaces are beginning to replace bars as places to meet friends and grow relationships.
  • Bloomberg Pursuits Journalist Sarah Rappaport joined Lisa Mateo on Bloomberg This Weekend to discuss. (Source: Bloomberg)
30%

As young people increasingly turn away from drinking alcohol, they’re spending more on gym memberships and classes: 30% more than just a year ago, according to market intelligence firm Mintel. These sweaty spaces are beginning to replace bars as places to meet friends and grow relationships. Bloomberg Pursuits Journalist Sarah Rappaport joined Lisa Mateo on Bloomberg This Weekend to discuss. (Source: Bloomberg)

Integrity note  ·  The source publication didn't make the full article available — Xela wrote this version from what could be gathered (headline, public summary, and signals). Facts and attributions are preserved; for the original piece in the publisher's own words, read it at Bloomberg Markets.

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